Digital Marketing

Digital Marketing course gives exposure to a dynamically changing marketing environment and a strategic understanding of relevant marketing processes, tools, and tactics. Learn to develop customer insight from data and deliver successful products services, and marketing campaigns. It also covers content marketing, copywriting, mobile marketing, social media marketing, and search engine optimization. Develops a range of skills and attributes in business and marketing. It equips knowledge of concepts, theories, and principles applicable to marketing.

The Digital Marketing curriculum covers all major online marketing channels with hands-on practice. Learners will gain real-world exposure to tools and techniques used by professionals to build brand visibility, improve search rankings, and drive measurable results.

• Fundamentals of digital marketing and online branding
• Search Engine Optimization (SEO) – on-page and off-page
• Google Ads and paid campaign management
• Social media marketing and content planning
• Email marketing and lead generation strategies
• Website analytics, tracking, and performance analysis